Alasdair Ritchie ran his own highly successful creative Ad Agency through the eighties before selling it to TBWA: went on to build and run that worldwide Agency outside of the Americas through the nineties with the charge to make it a genuine Ad Agency network like the two other Omnicom Agencies, BBDO and DDB.
Following this he ran and developed the worldwide Octagon Marketing arm of the IPG owned Sports Marketing Octagon Group, bringing it to world brand leader in its category. Moving to New York in 2005 he joined Tangerine, a specialist Ad Agency executive search firm which he had co-funded two years earlier.
His most recent venture is the creation of Waterway, a national Franchise network in the Fire service category that has become the fastest growing franchise of its kind in the USA over the last two years.
He has now decided he wants other senior executives in advertising and related fields to be able to access his own experience and where necessary, that of a select group of experts across all business disciplines.
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